YouTube for Booster Clubs

YouTube makes sharing video easy. Creating a YouTube account for your club, you can help showcase the work of participants, benefactors, and volunteers. Filming, editing, and posting videos takes time and energy but there’s a lot of low-hanging fruit -- simple videos that booster clubs can make. What’s great about YouTube is what’s great about online video in general. Ditto for what’s not  so great. PROs Easy to digest. Videos grab attention in a way that an 800 word blog post with … [Read more...]

30 Things to Tweet your Booster Club

You understand Twitter, you want to make it a part of your booster club's social media strategy, but you're hitting some writers block? Don't dismay, we've got a huge list of things to post. Photos of your participants doing things Rainouts Photos of sponsors and/or their business Playoff schedule Arch rival updates Articles about your club in the local paper or segments on local television Photos of volunteers doing things Updates on alumni (Did they get a music scholarship? … [Read more...]

Statistics Show, Volunteers Get The Jobs

Despite falling unemployment rates, the job market in the U.S. still looks bleak for many. Some attribute this to high numbers of “discouraged workers” — those recently out of work who have, for whatever reason, temporarily given up on finding a new job. Disheartening as this may be, it presents a valuable opportunity for your booster club and the “discouraged” (or the recently retired, on maternity leave, changing careers, going back to school) to work together for mutual gain. In a recent … [Read more...]

How to Write Booster Club Bylaws Like a Founding Father

If you’re drafting a set of bylaws for the first time, don’t worry.  Anyone who’s taken a high school civics class or worked for an institution intuitively understands bylaws. Like the U.S. constitution or an employee handbook, bylaws enumerate rights and responsibilities. The process of writing bylaws is like a structured conversation about what those responsibilities should be and how the club should conduct business. How to structure bylaws and what to include will vary depending on the club. … [Read more...]

11 Life Lessons of Theater

If “All the world's a stage, / And all the men and women merely players,” then there’s no better place to prepare for life than in the theater. I made this list of 11 theater lessons as a reminder of how much performance art can help the development of our young people. This post, like my 31 Life Lessons of Sports post, is designed to help booster club leaders articulate the value of extracurriculars. Sometimes we forget why we toil to support programs. Even when we do, it’s hard to articulate … [Read more...]

You Do Not Have It Covered: 20 Tasks for Volunteers

Sometimes a volunteer catches you flat footed. “You guys need anything? Can I help out?” There’s certainly a lot that you, a booster club leader, need to do. You could use some help. To-do lists are so tightly spooled in your head it feels like they’re going to start fluttering out. Yet it feels like more effort to train this volunteer than to do things yourself. You’re tempted to tell them that you have it covered, or that there’s nothing small enough for them to take on. Don’t give in. Do … [Read more...]

Booster Club Officers

Chairperson? Officer? Here are booster club board member responsibilities. In this post, I take a look at the most basic and most specialized booster club officer positions. Maybe you are starting a booster club and you’re asking yourself “how many officers do I need?” Maybe you are joining a booster club, and you’re asking yourself “what do all of those titles mean?” Think of the booster club officer positions less as people and more as collections of responsibilities and skill-sets. They need … [Read more...]

Kill Bad Fundraisers

Sometimes fundraisers stop generating value. Good booster clubs must know when to kill them. Behind the Ben and Jerry’s ice cream factory lies a peaceful graveyard of discontinued flavors. Marked by grey headstones, they sit memorialized on a windswept carpet of fallen leaves. These ideas were put to rest after they ran their course, buried but remembered. For Ben and Jerry’s, the graveyard’s humor suits their quirky brand image, a kind of anti-corporate, self-deprecating humor engraved in the … [Read more...]

How Good Record-Keeping Saves Nonprofits from High-Turnover

Watching the 2000 film Memento again, I realized that high-turnover volunteer organizations such as booster clubs suffer from serious amnesia. In the film, 30-something Leonard can’t create new memories because of brain trauma suffered during an assault. Imagine a person who can’t remember the lessons of the past, or the opportunities set to present themselves in the future. Lacking a system of good record-keeping, that’s the situation of most booster clubs. In Memento, Leonard compensates for … [Read more...]

Robert’s Rules of Order for Booster Clubs

Why Most Meetings Suck... ... And How Robert Can Help Open the unabridged Robert’s Rules of Order (RRO) and you might feel intimidated. With 75 sections and over 600 pages, it’s a monster. Written in the 1870s by a general named Henry Robert, it’s a time-tested tome of organization and efficiency. It’s kind of like the dictionary of meetings. But like a dictionary, you don’t have to memorize every definition to be conversant in this language of efficiency. Also like a dictionary, you’ll never … [Read more...]