YouTube for Booster Clubs

YouTube makes sharing video easy. Creating a YouTube account for your club, you can help showcase the work of participants, benefactors, and volunteers. Filming, editing, and posting videos takes time and energy but there’s a lot of low-hanging fruit -- simple videos that booster clubs can make. What’s great about YouTube is what’s great about online video in general. Ditto for what’s not  so great. PROs Easy to digest. Videos grab attention in a way that an 800 word blog post with … [Read more...]

Innovation in Fundraising: Overhead, Risk, and Pancakes

Booster clubs I speak with tell me that they have to raise more money than ever before. More than ever, school districts depend on booster clubs to fill the ever-growing gap between after-school budgets and actual student need. How can booster clubs radically increase revenues? Does reducing overhead mean more money for programs? When does fundraising clash with a club’s mission? Experts address these questions in very different ways. In this post I borrow points from Dan Pallotta’s TED talk … [Read more...]

Sunscreen for Supporters: Encouraging generosity with voluntary donations

When it comes to fresh fundraisers, pay-what-you-will donation drives can be an exciting twist on classic events. Voluntary donation fundraising can be a great way to update old and tired fundraisers, or utilize new opportunities. We’ve discussed the science behind the model’s success — donors feel proud to choose donating of their own accord, as opposed to purchasing goods in exchange for their support, and tend to be more generous in their giving. Booster clubs have applied this thinking to … [Read more...]

5 Things You Should Know About Mobile Concession Stands

These days, a snack at the ballgame is a whole lot more than peanuts and Cracker Jacks. Concession stands are stepping up their game, serving fresh, hot meals, and making a bundle in doing so. In Ohio, the Lowellville Rockets Booster Club relies on the money they make from serving up wedding soup and stuffed pepper sandwiches to buy uniforms for all of the school’s athletic teams — their concession stand is so profitable it’s “really the only fundraiser [they] do,” according to club volunteers. … [Read more...]

What Booster Clubs Can Learn From the Olympics

We are totally excited for the Winter Olympics. From the pageantry of the opening ceremony to the awe of the ski jumps, it’s gonna be really fun. (Also, women will compete in ski jumping this year, which is awesome.) Still, we can’t help but notice the context of the competition. There’s a lot going on outside the Olympic Village, and sometimes it’s not pretty. Fans of the 2014 Winter Olympics in Sochi might feel like they are seeing more politics than sports on TV this year. For starters, the … [Read more...]

Fundraising Spotlight: #GotTurf?

In Southern California, one high school booster club has taken on an ambitious task. The Scorpion Athletic Booster Club (SABC) in Camarillo began fundraising this fall for their Turf Field Project, a $1.7 million plan to install artificial turf on the Camarillo High School athletic field and resurface the track. While not alone in the scope of their donation, the SABC is one of a small number of booster clubs that have taken on projects of such size. In December, we discussed the club’s first … [Read more...]

Should Sugary Drinks be Banned in Fundraising?

New USDA Rules Restrict Sugary Drinks and Snacks Say goodbye to sugary snacks and drinks between classes! This is the last semester before USDA rules will restrict snack sales during school hours in public schools across the country. These include traditional junk food like chips and sodas, as well as more subtle sugar-containing beverages, like Powerade and Gatorade. Some states, such as California, had already banned these drinks in a piece of legislation that would have kicked in this fall. … [Read more...]

Everything Booster Clubs Need to Know About the Fiscal Year

What is a fiscal year, in a nutshell? A fiscal year defines the start and end dates for an organization’s accounting. Annual and quarterly reports to donors, as well as tax filings, all flow from the fiscal year. So do budgeting and revenue goals. While the majority of U.S. companies’ fiscal year perfectly overlaps the calendar year (Jan. 1st to Dec. 31st), deviating from those dates is more common than you’d think. For example, check out the fiscal years for these organizations: Feb. 1st … [Read more...]

Passive Fundraising With Scrip: 5 ways to spread the word

Once you've set goals for your scrip fundraising campaign and  have a clear understanding of where you’re headed, it’s important to think about how you’ll get there. There are many ways to promote your efforts, and with a long-term project like electronic scrip enrollment or scrip sales, it’s important to continually reach out to your supporters in new and unexpected ways. 5 ways to communicate your campaign: 1. Bide your time. Many boosters who sell scrip or participate in electronic scrip … [Read more...]

How To Raise Funds Inside Your Community: Partnering with local businesses for mutual gain

Local business can be a great fundraising source for booster clubs, and most are happy to help. Parents, friends, and fans of student clubs and teams are potential customers, and partnering with booster clubs can be beneficial for both parties — booster clubs can raise funds through established, profitable businesses, and business owners can expand their local client base. But many of these establishments are approached by numerous teams, clubs, and charities for donations, and end up having to … [Read more...]