Fire Up Supporters With a New Mascot

Big head bobbing and kilt a-flutter, Hank the Highlander made his debut in January at a New Jersey high school, the first mascot to grace the court in Governor Livingston High history. The much-anticipated mascot was purchased by the Highlander Booster Club after much careful research, some creative brainstorming, and some good old fashioned democracy. Booster Club executive board members, parents, teachers, students, and school administrators worked together to design the costume, and students … [Read more...]

YouTube for Booster Clubs

YouTube makes sharing video easy. Creating a YouTube account for your club, you can help showcase the work of participants, benefactors, and volunteers. Filming, editing, and posting videos takes time and energy but there’s a lot of low-hanging fruit -- simple videos that booster clubs can make. What’s great about YouTube is what’s great about online video in general. Ditto for what’s not  so great. PROs Easy to digest. Videos grab attention in a way that an 800 word blog post with … [Read more...]

Twitter Lingo and Etiquette for Booster Clubs

What the #@”RT? With all of the signs, symbols, and jargon, Twitter can feel like a new language. Luckily, you only have to learn a few terms to effectively manage your Twitter account for a booster club or other small nonprofit. This post is a primer on the most essential ones, and has links to the more advanced stuff. See our previous post on Twitter for Booster Clubs. # (Hashtag) is a keyword that organizes content and codes conversations. On first glance, hashtags are just like blog … [Read more...]

What Booster Clubs Can Learn From the Olympics

We are totally excited for the Winter Olympics. From the pageantry of the opening ceremony to the awe of the ski jumps, it’s gonna be really fun. (Also, women will compete in ski jumping this year, which is awesome.) Still, we can’t help but notice the context of the competition. There’s a lot going on outside the Olympic Village, and sometimes it’s not pretty. Fans of the 2014 Winter Olympics in Sochi might feel like they are seeing more politics than sports on TV this year. For starters, the … [Read more...]

Social Media Strategy for Booster Clubs

With booster club board members in mind, we recently began reviewing the strengths and weaknesses of social media platforms. As we researched tips and tricks for Facebook, Twitter, YouTube, LinkedIn, and others, we realize that there is some social media strategy that applies to all of them. Our response is this post on audience, account maintenance, administrators, and the age-old question of what to post. However, before we jump into the great things you can do with social media in booster … [Read more...]

Should Your Booster Club use Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, etc?

So you want to use Social Media for your booster club... You connect through social media networks in your personal life, so why not use those tools for your booster club? Creating an account on Facebook, Twitter, LinkedIn, or any other social media feed is very easy.  Yet maintaining those feeds efficiently for a small nonprofit presents a number of challenges.  On the surface, it seems like the hardest part is choosing which platform (Facebook, YouTube, Pinterest) is most suitable for the … [Read more...]

Donor Retention: Identification as a driver of loyalty

Booster clubs often focus on the basic ties between their supporters and the club — having a child at the school, being a former member of a team or club. Studies continually show a strong connection between donor loyalty and identification with an organization. However, some studies have found that a basic connection — being a parent of a student, for example — isn’t enough to inspire loyalty (or donations). Rather, communities of participation, based on a supporters’ active participation, … [Read more...]

Should Sugary Drinks be Banned in Fundraising?

New USDA Rules Restrict Sugary Drinks and Snacks Say goodbye to sugary snacks and drinks between classes! This is the last semester before USDA rules will restrict snack sales during school hours in public schools across the country. These include traditional junk food like chips and sodas, as well as more subtle sugar-containing beverages, like Powerade and Gatorade. Some states, such as California, had already banned these drinks in a piece of legislation that would have kicked in this fall. … [Read more...]

Passive Fundraising With Scrip: Little effort, big donations

There are two primary kinds of fundraising that organizations use to increase donations: active fundraising, which requires large amounts of time and resources (like a car wash), and passive fundraising, which goes on in the background and requires little effort on your club’s part. Traditional scrip fundraising falls somewhere between active and passive. Clubs are required to purchase gift certificates or cards from participating merchants at a discounted rate, then sell them at full value to … [Read more...]

6 Life Lessons of Music, Singing and Band

Music touches us, literally, cascading vibrations from our instruments and massaging meaning into the neuroreceptors of our brains. Music also touches us figuratively, bringing us together and helping us bond. Anyone who’s learned to play an instrument or sung in a choir understands this intuitively. Yet how can booster club leaders illuminate this value in the community and rally their support? One answer: put on lots and lots of concerts with large audiences. In an age when digital consumers … [Read more...]