Big head bobbing and kilt a-flutter, Hank the Highlander made his debut in January at a New Jersey high school, the first mascot to grace the court in Governor Livingston High history. The much-anticipated mascot was purchased by the Highlander Booster Club after much careful research, some creative brainstorming, and some good old fashioned democracy. Booster Club executive board members, parents, teachers, students, and school administrators worked together to design the costume, and students … [Read more...]
posted on March 13, 2014 by
YouTube for Booster Clubs
YouTube makes sharing video easy. Creating a YouTube account for your club, you can help showcase the work of participants, benefactors, and volunteers. Filming, editing, and posting videos takes time and energy but there’s a lot of low-hanging fruit -- simple videos that booster clubs can make. What’s great about YouTube is what’s great about online video in general. Ditto for what’s not so great. PROs Easy to digest. Videos grab attention in a way that an 800 word blog post with … [Read more...]
posted on March 10, 2014 by
Club Recruiting: We want you!
It’s that time again: as we head toward summer, volunteer recruiting will top the agendas of most booster clubs. If your school doesn’t already have a club of its own, it’s the perfect time to start one! Rounding up officers can be a challenge, but there’ s no shortage of resources out there for fledgling clubs. Get the word out by contacting your local newspapers, broadcasting and radio stations. A brief, straightforward announcement like this one from the Shelter Island Booster Club packs a … [Read more...]
posted on February 27, 2014 by
LinkedIn for Booster Clubs?
LinkedIn is a professional networking site. For some, it’s just a place to post a detailed resume. For others, it’s a forum for discussion, especially related to job searching, business practices, and industry news. For booster clubs, LinkedIn offers a number of opportunities. It’s a good space to recruit for volunteers, and has a few lively discussion groups focused on booster clubs themselves. (We’ve been following discussions on AMP, the Association of Music Parents, as well as the Sports … [Read more...]
posted on February 24, 2014 by
Hitting the Road: Buying a van
Booster clubs can make a number of significant contributions to athletic and extracurricular programs — between uniforms and facility renovations, the needs of student are many, and in many cases the responsibility has fallen on booster clubs to meet them. But all the new supplies in the world won’t do a team any good if they can’t get to their games. In South Dakota, the Sturgis school district booster club “Saw a need and they acted,” contributing $42,000 to the purchase of a new 15-passenger … [Read more...]
posted on February 20, 2014 by
Facebook for Booster Clubs
In many ways, Facebook is a lot like Google: an agglomeration of distinct social media services offered under the same big name. Facebook rebranded tools like websites, forums, blogs, and Twitter, incorporating them into one massive site. The end result is some slightly confusing vocabulary. The Internet, With a Different Name Both Pages and Groups can be used as a platform to share basic information, documents, and photos. They also act as web forums; a place for supporters to … [Read more...]
posted on February 18, 2014 by
5 Things You Should Know About Mobile Concession Stands
These days, a snack at the ballgame is a whole lot more than peanuts and Cracker Jacks. Concession stands are stepping up their game, serving fresh, hot meals, and making a bundle in doing so. In Ohio, the Lowellville Rockets Booster Club relies on the money they make from serving up wedding soup and stuffed pepper sandwiches to buy uniforms for all of the school’s athletic teams — their concession stand is so profitable it’s “really the only fundraiser [they] do,” according to club volunteers. … [Read more...]
posted on February 14, 2014 by
30 Things to Tweet your Booster Club
You understand Twitter, you want to make it a part of your booster club's social media strategy, but you're hitting some writers block? Don't dismay, we've got a huge list of things to post. Photos of your participants doing things Rainouts Photos of sponsors and/or their business Playoff schedule Arch rival updates Articles about your club in the local paper or segments on local television Photos of volunteers doing things Updates on alumni (Did they get a music scholarship? … [Read more...]
posted on February 13, 2014 by
Twitter Lingo and Etiquette for Booster Clubs
What the #@”RT? With all of the signs, symbols, and jargon, Twitter can feel like a new language. Luckily, you only have to learn a few terms to effectively manage your Twitter account for a booster club or other small nonprofit. This post is a primer on the most essential ones, and has links to the more advanced stuff. See our previous post on Twitter for Booster Clubs. # (Hashtag) is a keyword that organizes content and codes conversations. On first glance, hashtags are just like blog … [Read more...]
posted on February 12, 2014 by
Twitter for Booster Clubs
You probably know that Twitter is a public texting service that distributes 140-character posts to subscribers*. Twitter has facilitated national protests and broken the 4th wall for Justin Bieber's fans (see the hilarious video at the end of this post). But you don’t have to be a revolutionary or a belieber to benefit from Twitter's speed and openness. Booster clubs whose members own smartphones can take advantage of Twitter’s lightning updates. Booster clubs might gravitate to Twitter for the … [Read more...]
