Passive Fundraising With Scrip: Little effort, big donations

Torn Company Scrip

There are two primary kinds of fundraising that organizations use to increase donations: active fundraising, which requires large amounts of time and resources (like a car wash), and passive fundraising, which goes on in the background and requires little effort on your club’s part. Traditional scrip fundraising falls somewhere between active and passive. Clubs are required to purchase gift certificates or cards from participating merchants at a discounted rate, then sell them at full value to … [Read more...]

Stakeholder Engagement: The Art of Sharing Success

Husky sled-dogs

What exactly is stakeholder engagement, in the context of booster clubs? We've written before about how booster clubs need to consult with their closest stakeholders, such as parents and financial supporters. Booster clubs are also affected by the decisions of other groups, such as school boards. Those institutions and their administrators are also stakeholders.  We've tweeted a few stories recently about that other type of stakeholder, and in this article we’ll discuss school administrations, … [Read more...]

Fundraising Spotlight: The SABC Turf and Track Project

Soccer Field in Disrepair

In Southern California, one high school booster club has taken on an ambitious task. The Scorpion Athletic Booster Club (SABC) in Camarillo began fundraising this fall for their Turf Field Project, a $1.7 million plan to install artificial turf on the Camarillo High School athletic field and resurface the track. The center of the field has been worn through by years of games and practices, and students even complain that the dirt patches are dangerous. The SABC acknowledges that the school … [Read more...]

Live Audio Broadcasting

Good news

Smith, number 10, fakes. Breaks. He’s closing in on the end zone. Touchdown! Broadcasting high school sports games is a great idea. I've been in touch with booster clubs that are planning live audio broadcasts of their football games this fall. It’s fun to set up and do the actual commenting. Then family members can listen to the game anywhere, whether from a university on the other side of the country or a military outpost on the other side of the world. Other booster clubs might find audio … [Read more...]