I recently came across this study on Women’s Philanthropy. Despite the title, it talks about men as well. There’s a lot in it to synthesize into one blog post, but I encourage all of you to take a look at it. It has useful facts, figures, and graphics about how donors give. Technically, it’s about really big donors, but I think a lot of it is relevant in the world of booster club supporters.
- Female donors are more likely to support an organization that will make a difference, while male donors are more likely to support the same causes consistently (pg. 3)
- In 90% of households, women either have more say or at least equal say in where donations are given (pg. 7)
- Donors are most likely to stop donating to a cause that asked them for money too often, or asked for the wrong amount (pg. 15)
The full study is authored by the Center on Philanthropy, a collaboration between Indiana University, Purdue University, and Indianapolis.
