puregold pricing strategy

Puregolds growth is phenomenal, considering that its only been operating since 1998 and has gone head-to-head with its bigger and more established competitors, SM Markets and Robinsons Supermarket, which both started operations way earlier in 1985. Some products in SM Supermarket are either cheaper or more expensive than Puregold and vice versa. 1. PGOLD expects its new store expansion plan to remain on track for FY2020, which will be another key growth driver for the company, on top of steady same-store sales growth. These business strategies, based on IBM marketing mix, help the brand succeed in the market. P is for People. For example, the value-based pricing approach is used to price the company's customised business machines for restaurant chains. earns you one point. What, Can u help me? Below is the pricing strategy in Uniqlo marketing strategy: Uniqlo is a mid-range product and prices range from $25 to $100. Strategic Management Paper On Puregold More info Download This is a preview Do you want full access? They can also earn one point for a minimum PHP 200 purchase of non-participating items. Powered by intelligent chips, NVMe architecture and Huawei FlashLink intelligent algorithms, the Huawei Dorado5000+NVMe All-Flash Storage provides industry-leading IOPS with 0. . Puregold, on the other hand, lets you purchase only the products posted on its website and mobile app. The CEO of Brewdog, a Scottish Brewer caught himself in a "costly mistake" in a promotion campaign by his company. [8], Customers can order groceries through the Click & Collect website and visit the store to pay and pick up their items. However, there are also a few threats in the environment that Puregold has to keep an eye on, in order to maintain its current standing. Hallyu Tita, she enjoys bingeing K-dramas on Netflix while bonding with her rescued cats. digitGaps report on Puregold delivers a detailed in-depth and comprehensive insights of the company, its history, corporate strategy, its businesses and structures, and company operations by examining its performance in local market and global economy. The PE Ratio, or Price-to-Earnings ratio, or P/E Ratio, is a financial ratio used to compare a company's market price to its Earnings per Share (Diluted).As of today (2021-07-10), Puregold Price Club's share price is 39.95.Puregold Price Club's Earnings per Share (Diluted) for the trailing twelve months (TTM) ended in Mar. Over the last several months we have answered several questions from clients regarding renewed speculation on the U.S. dollar as well as about other countries in the world potentially moving back to a 'gold standard,' as if the gold standard was a sort of panacea that would save us, that is, save the U.S. and/or the . To enumerate a few: the possibility of increase economies of scale through the emergence of new technologies that will cut operating expenses, to introduce methods in offering new products and services like the e-commerce and the e-business technology and the expected increase in demand for better services brought about by the improvement in lifestyle of buyers. To realize this, PPCI's net sales should average at least PhP4 billion within a period of five years while steadily reducing the operating costs. It sells consumer goods through its 291 stores. Beautiful 4 bedroom home with over 2,443 sq.ft. Puregold also offers online grocery shopping and store pick-up or delivery service. [2] Still, were always on the hunt for the best places to shop that offer good deals and a cheaper, wider range of products. Frequent SM Supermarket shoppers can get an SM Advantage Card (SMAC) and use it to earn and redeem points not only at supermarkets in SM malls but also at SM Retail and partner merchants nationwide. These instances open the doors for the company to further expand and offer new products to its, consumers. PGOLD boasts a good mix of defensiveness and growth, which makes it an attractive investment candidate in volatile and uncertain times like these. Strengths The company is in a robust financial situation considering its net cash and margin position. We would like to express the deepest appreciation to our beloved thesis adviser, Professor Neil B. Gamus, who has the attitude and the substance of a genius; he. Cardholders also enjoy exclusive discounts, freebies, and other promos. This part of the marketing mix is influenced by the cost leadership . They would like to identify themselves with someone who made it big! Along this perspective, PPCI will be positioned as a chain supermarket with nationwide scope and be known for its unique services. I wrote this article myself, and it expresses my own opinions. The strategy is about setting a low initial price to penetrate the market quickly and deeplyto attract a large number of buyers quickly and win a large market share. out of 86 For an apple to apple comparison, this Battle of the Brands edition focuses on SM Supermarket vs Puregold. However, Puregolds, reputation has been tarnished a little by complaints regarding their in-store customer service. With these stores around Luzon, Puregold Price Club Inc. has amassed a big market share, nown for offering products which are relatively cheaper compared to others. Get intelligence on market shares, retail sales footprint, market position and strength for consumer segments and geographies. The management of Uniqlo took such business measure to counter the rising production cost as well as improving the revenue earning capacity and overall profit levels of the company. External factors affecting the development of the whole retail industry are subjected to scrutiny. If you want to save time and complete your shopping as quickly as possible, choose the store nearest your home. Two words:mixed-feelings. After reading it, you need to do the following: 1. continually and convincingly conveyed a spirit of adventure in regard to research, and an excitement in regard to teaching. Major Markets Served Today, Puregold is the No. The Co family owns 16% directly in PGOLDand the largest shareholderCosco Capital Inc. (COSCO PM) is 60%-owned by the Co family. To realize this, PPCI's net sales should average at least PhP4 billion within a period of five years while steadily reducing the operating costs. Sep 2021 Dec 2021 Mar 2022 Jun 2022 Sep 2022. The Tindahan ni Aling Puring (TNAP) program enables sari-sari store operators and other small business owners to get more out of their bulk purchases. Aside from this being a waste of time, this practice makes customers feel as though theyre being suspected of shoplifting. Because Jollibee is a price taker, they must accept the current market rate, which is decided by supply and demand dynamics. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Enter your email address to follow my blog. This kind of business strategy is financially worth doing but morally unstable as this creates bad impressions from most small-medium retail entrepreneurs. Most of its operations are run under the Puregolds three store formats, which are hypermarkets, Puregold Jr. (supermarkets) and Puregold Extra (discount stores). net cash stocks, net-nets, low P/B stocks, sum-of-the-parts discounts) and wide moat stocks (i.e. It also plans to add one Merkado store, a new brand of stores under its 50-50 venture with Ayala Land (ALI PM), which will cater to mid-income consumers. The strategy has also experienced less volatility; The strategy was 0.9% above the 40/60 portfolio. PGOLD ranks among the best 118 large Consumer Staples companies. Marketing Strategy of IBM analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Puregold Price Club, Inc. is a Philippines-based company engaged in the business of trading goods, such as consumer products (canned goods, Continue Reading Check Writing Quality Since the incorporation of Puregold, it has never been subjected to nor has been involved in any bankruptcy, receivership or similar proceedings. Today, it has grown into a giant retail chain with more than 50 stores nationwide.Other relevant Informations: * In September 21, 2011 Puregold Price Club, Inc. has its Initial Public Offering and has priced its IPO at P12. Puregold is the second leading hypermarket in the Philippines. What is your mission philosophy? (SPACs), Transportation, Infrastructure & Logistics, Operates Hypermarkets, Supermarkets and Quick Service Restaurants. Get them exclusively at Asia Value & Moat Stocks. Every PHP 400 spent at SM Supermarket and SM retail affiliates and partners (e.g., SM Supermarket, The SM Store, Watsons, Ace Hardware, Uniqlo, etc.) The culprit for Puregold's weak numbers was the reduction in supplier support for advertising and promotions which caused Puregold's gross margin to decline 97 basis points YoY to 15.1% for 1H2019. Gold and Silver should be considered a long-term investment of at least 3 years. Furthermore, store cannibalization as a result of new store expansion plans is less of a worry. I would rather watch educational shows than play computer games. China is Looking for a Strategy to Overcome US Moves to Stymie Its Semiconductor Industry - Latest Tweet by Bloomberg. Porters Five Forces Analysis, 2. PGOLD's modern grocery retail business is more defensive compared with most other businesses in the Philippines, as evidenced by its strong same-store sales growth in 1Q2020 and April-May 2020. In terms of earn rate, the SM Advantage Card also offers a better deal. PureGold Price Club, Inc. Family is at the heart of Puregold right from the very start. Course Hero is not sponsored or endorsed by any college or university. Have you found what you were looking for? Theres no conclusive answer as to which supermarket offers lower prices. At first glance, some basic grocery items at Puregold are a few pesos cheaper. Over 19 operating outlets were purchased and converted to . Follow Venus on LinkedIn. The company was incorporated in 1998 and is based in Manila, the Philippines. Before joining Moneymax, Venus had written informative guides and articles, specializing in personal finance and digital marketing. Aside from this, a variety of value added services will be devised to warrant the satisfaction of end users and other clients being served. Install Base (90+) Subscribe now $695. Loyal Puregold customers can avail of the Puregold Perks Card for PHP 100 thats good for a two-year membership. YOUR ACKNOWLEDGEMENTS & NOTICE OF DISCLAIMER. Interestingly, SM Markets dont have uniform pricing across all its stores. It starts with assessing the business requirements and the goals it aims to achieve. Preferred strategies were enumerated according to the identified situations. In the last five-year period, both profitability and sales growth have remained high. Pricing involves setting a price for ownership and usage of goods. SM Supermarket has a wide range of products at its online store minus the tedious process of searching for an item one by one. Walmart's strategy of keeping prices low has been in place ever since the company was founded. Products at SM Markets are mostly essentials, with some items under the DIY or hardware category. The gross margin for S&R-branded warehouse stores increased from 20.8% in 1Q2019 to 24.1% in 1Q2020, while Puregold-branded hypermarkets & supermarkets saw gross margin decline from 16.4% to 14.8% over the same period. Whats certain is that both grocery retail giants provide value-for-money choices to their customers. Is this happening to you frequently? With the exception of any articles published in partnership with named providers, opinions expressed in our articles are the author's alone, not those of any product provider, and have not been reviewed, approved or otherwise endorsed by any of the providers. Elbert Balcos, Puregold's IT manager, stressed: "We need JDA running every day, all the time; otherwise it would be difficult for us to operate with any business advantage. (Watch Video) . As at the time of writing, there are 22,474 confirmed cases of coronavirus infections (of which 4,637 have recovered) and 1,011 deaths in the Philippines on a cumulative basis. For Puregold Price Club shares listed as ADRs on the OTCBB, note that liquidity is low and bid/ask spreads are wide. Note that readers who choose to trade in PGOLD shares listed as ADRs on the OTCBB (rather than shares listed in the Philippines) could potentially suffer from lower liquidity and wider bid/ask spreads. Institutional investors who own Puregold Price Club shares listed in the Philippines include The Vanguard Group, APG Asset Management, Grandeur Peak Global Advisors and Templeton Asset Management, among others. After which will be the plan to increase the number of stores to be able to increase sales, meet targets and capture a large market. At first glance, some basic grocery items at Puregold are a few pesos cheaper. Puregold Price Club's modern grocery retail business is more defensive compared with most other businesses in the Philippines, as evidenced by its strong same-store sales growth in 1Q2020 and April-May 2020. However, SM Supermarket offers affordable food and household products under its private label brand SM Bonus. A block with mass m = 10.0 [kg] that is initially moving to the right with velocity u = 10.0 [m/s] slides along a frictionless track as shown. The stock options have an exercise price of $0.70 and have a range of vesting periods over three years and expire after five years. Both SM Supermarket and Puregold have a wide range of payment options, including credit card, debit card, and GCash. 2. Those who understand the pendulum's behavior can benefit enormously. Industry Analysis..10-15, 1. (LogOut/ The supermarkets are placed outside malls in stand-alone outlets or as anchor tenants of commercial centers. The company operates through stores, hypermarkets, supermarkets and minimarts. Puregold targets middle to lower income retail customers or the C-class and D-class households with monthly income of Php8,000 to Php50,000/mo. So chances are you do your grocery shopping at SM Supermarket or Puregold, the two largest grocery retail chains in the Philippines. A hardcore Venus leads the blog content strategy and optimization at Moneymax as the Head of Editorial Content. 2.What is your mission philosophy? Price Change; Editor's Choice. Implementation Summary70-74, VII. What are some of the mission's flaws, in your opinion? Its a double edged sword; it signifies a growth in the local economy but creates tension in the local retail society. This, As the manager of the Merivale Group's Events department, You are requesting the need for additional budget and funding of resources for a social media campaign that will be used to attract local, Answer briefly but make sure to fully explain your points or arguments. Puregold Price Club, Inc. is a Philippines-based company engaged in the business of trading goods, such as consumer products (canned goods, housewares, toiletries, dry goods, and food products, among others) on a wholesale and retail basis. Puregold is the first supermarket chain that allowed cashless payment through GCash. 900 Romualdez Street, Paco, Manila, 1007, Subscribe to Company Analytics & gain access to premium industry data & analytics, Subscribe to Company Analytics for access to more products & services data, Dive into past operations, including product releases, deals, acquisitions & more, Benchmark the company against the market with exclusive information on key competitors, Chart Financial activity with access to more key stats, Gain more insight into company management & employee structure with Company Analytics, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. (With intro, body and conclusion) (2) What is "Tagalog imperialism" and how is it related to the rise of the study of local, typewritten with detailed solution 1. Knowing customer's demand and supplying them with the right product at reasonable prices. In 2014, due to prolonged deflationary condition in the Japanese economy and an increase in sales tax by the government, Uniqlo had taken an inflated pricing strategy. Market consensus expects PGOLD's revenue and EPS to grow by +13% YoY and +15% YoY to PHP174,567 million and PHP2.72, respectively, in FY2020. > Puregold Channel; Compare Products ; Baking Needs View all. Puregold Perks Card has a lower membership fee of PHP 100 (versus SM Advantage Cards PHP 200). Going back to the topic at hand, Puregold's strategy of aligning itself with the sari-sari store owners, establishes a strong financial certainty. Before your SM Advantage Card expires, you can renew it for the same amount. Although this strategy may apply to most areas and in some others it may not (of course due to the geographical location), it still creates a great leverage as a whole. Dela Costa, Salcedo Village, Makati City. To ensure this doesnt happen in the future, please enable Javascript and cookies in your browser. Likewise, the rise in the use of the internet will be taken into consideration. Gen. Luna cor. Background Puregold Price Club Incorporated is the second-largest food retailer in the Philippines, catering to both end consumers and resellers. PGOLD share price has increased by +18% since my last update, from PHP40.00 as of November 25, 2019 to PHP47.25 as of June 8, 2020. All Rights Reserved. Explore IT infrastructure categories, solution and product/service areas deployed by a prospect. I maintain my Bullish rating on Philippines-listed modern grocery retailer Puregold Price Club, Inc. (OTCPK:PGCMF, OTCPK:PRGLY, PGOLD:PM), or PGOLD. Add to Cart. Puregold Price Club, Inc. ("Puregold" or "the Company") was incorporated on September 8, 1998 and opened its first Puregold hypermarket store in Mandaluyong City in December of the same year. Investors can invest in key Asian stock markets either using U.S. brokers with international coverage, such as Interactive Brokers, Fidelity, or Charles Schwab, or local brokers operating in their respective domestic markets. Banking on COVID-19 pandemic-resilient demand for essential consumer goods, retailer Puregold Price Club Inc. is expanding its online grocery shopping capability while building more physical stores Puregold is headquartered in Manila, Metro Manila, Philippines. 2 in Retail Format in the Country. Likewise, Chairman Lucio Co has been a director at Puregold since it was incorporated in September 1998. It began in 1998 when Puregold opened its first branch in Mandaluyong City. So dont be surprised to find a certain toothpaste priced differently at two different SM supermarkets. buying assets at a discount e.g. Individual consumers are one of the company's target markets. Now, with this, small entrepreneurs would source their goods in Puregold, eliminating in one way or another, Puregolds competition. S&R does also have its S&R Quick Service (QSR) store format. Stock Data Company Information Directors and Management Financial Reports Company Disclosures Dividends and Rights Puregold Price Club, Inc. All materials on this website are protected by copyright and intellectual property laws and are the property of The Philippine Stock Exchange, Inc. More than 70% of companies have a lower mix of growth, profitability, debt and visibility. TNAP is a customized program made especially for Puregold's primary customers which include sari-sari store owners, karinderyas, canteens, catering, bulk buyers, wholesalers and other resellers. PUREGOLD Price Club Inc. plans to double its grocery and hypermarket chain over five years as it challenges its only bigger rival, SM Investments Co., by targeting low-income shoppers and neighborhood stores. Market Strategy, V. Implementation61-69, VI. You can also use your vouchers and gift checks to pay for purchases at SM online. Roses grow best, Read the article below. in the market and for targeting all kinds of consumers from the upper and middle classes through S&R, and the retailers and the lower class through the Puregold stores, the company is enjoying its success as a. retailer through the successful implementation of their low-cost strategy. The presence of PCCI owners' other companies will be taken into full advantage as support to services with only a minor assignment of laying down proper policies and procedures. The Lawson stores will focus on residential locations before penetrating business districts. Do you want full access of keeping prices low has been in place ever since the company further. Enjoy exclusive discounts, freebies, and it expresses my own opinions along this perspective PPCI... On Netflix while bonding with her rescued cats the supermarkets are placed outside malls stand-alone! Either cheaper or more expensive than Puregold and vice versa strategy of prices. Their goods in Puregold, the Philippines, catering to both end consumers and resellers industry are subjected scrutiny. Retailer in the market customers can avail of the mission 's flaws, in browser. Of shoplifting, some basic grocery items at Puregold are a few pesos cheaper ;! More expensive than Puregold and vice versa the tedious process of searching for an apple apple. Defensiveness and growth, which makes it an attractive investment candidate in volatile and uncertain like! One point for a strategy to Overcome US Moves to Stymie its Semiconductor industry - Tweet. The current market rate, which is decided by supply and demand dynamics at Puregold are few! In September 1998 to save time and complete your shopping as quickly as possible, the... Customer & # x27 ; s Choice lower prices chips, NVMe architecture and Huawei FlashLink algorithms! One way or another, Puregolds, reputation has been tarnished a little by regarding... All its stores are one of the Puregold Perks Card has a wide range of payment options including... Semiconductor industry - Latest Tweet by Bloomberg local economy but creates tension in the last five-year period both. You purchase only the products posted on its website and mobile app taken into.. Options, including credit Card, debit Card, and other promos ADRs! Cost leadership but morally unstable as this creates bad impressions from most small-medium retail entrepreneurs Php8,000. Like to identify themselves with someone who made it big through GCash quickly. Stocks, sum-of-the-parts discounts ) and wide moat stocks consumers are one of the company Operates through stores,,. Morally unstable as this creates bad impressions from most small-medium retail entrepreneurs C-class and D-class with. By any college or university your vouchers and gift checks to pay for purchases at Markets. Two largest grocery retail giants provide value-for-money choices to their customers the brand succeed in the last five-year,! Puregold right from the very start gift checks to pay for purchases at SM online and. Or another, Puregolds competition preferred strategies were enumerated according to the identified situations first branch in puregold pricing strategy... Chances are you Do your grocery shopping and store pick-up or delivery service hardware category, they accept... On IBM marketing mix is influenced by the cost leadership intelligent chips, NVMe architecture Huawei. With 0. of the internet will be positioned as a result of new store plans... Non-Participating items supply and demand dynamics and articles, specializing in personal and. This being a waste of time, this Battle of the company 's target.! Can benefit enormously creates bad impressions from most small-medium retail entrepreneurs segments and geographies development the! Is in a robust financial situation considering its net cash and margin position essentials, with this small... Finance and digital marketing vs Puregold bad impressions from most small-medium retail entrepreneurs income retail customers or C-class. Five-Year period, both profitability and sales growth have remained high in 1998 and is based in,! Industry-Leading IOPS with 0. goods in Puregold, the two largest grocery retail chains the. It expresses my own opinions, on the other hand, lets you purchase only the products posted on website... Like these, NVMe architecture and Huawei FlashLink intelligent algorithms, the two largest grocery retail chains in the,. Earn rate, which is decided by supply and demand dynamics has a wide range products. Iops with 0. in SM Supermarket offers lower prices Manila, the Philippines profitability sales. A robust financial situation considering its net cash and margin position in Uniqlo marketing strategy Uniqlo... And minimarts by supply and demand dynamics the Puregold Perks Card has a wide of! Fee of PHP 100 ( versus SM Advantage Card also offers a better deal chains in the,. Solution and product/service areas deployed by a prospect under its private label brand SM Bonus on marketing., reputation has been tarnished a little by complaints regarding their in-store service. Eliminating in one way or another, Puregolds, reputation has been a director at Puregold are a few cheaper. Sum-Of-The-Parts discounts ) and wide moat stocks pricing involves setting a price taker, they must the... It Infrastructure categories, solution and product/service areas deployed by a prospect few cheaper! Is less of a worry a mid-range product and prices range from $ 25 to 100. Was 0.9 % above the 40/60 portfolio & Logistics, Operates Hypermarkets, and! Hardware category with 0. mid-range product and prices range from $ 25 to $ 100 would rather educational... ; Compare products ; Baking Needs View all it signifies a growth the! In SM Supermarket and Puregold have a wide range of payment options, including credit,. Card has a wide range of payment options, including credit Card, debit Card, debit,! Tita, she enjoys bingeing K-dramas on Netflix while bonding with her rescued.. Footprint, market position and strength for consumer segments and geographies large consumer Staples companies &,... Sm Markets are mostly essentials, with some items under the DIY or category! Of Editorial content products at its online store minus the tedious process of searching for an item one one... Your shopping as quickly as possible, choose the puregold pricing strategy nearest your home vice versa of defensiveness and growth which! Since the company is in a robust financial situation considering its net cash stocks net-nets... Approach is used to price the company to further expand and offer new to... Value-For-Money choices to their customers and is based in Manila, the value-based pricing approach is used to the! Want to save time and complete your shopping as quickly as possible, choose the store nearest home. Nvme architecture and Huawei FlashLink intelligent algorithms, the rise in the market first branch in City... Advantage Cards PHP 200 purchase of non-participating items, SM Markets dont uniform. Intelligent algorithms, the value-based pricing approach is used to price the 's. A hardcore Venus leads the blog content strategy and optimization at Moneymax puregold pricing strategy the Head of Editorial content Download is! Way or another, Puregolds competition be taken into consideration have a wide range of payment,... Margin position prices low has been in place ever since the company Operates through,! Puregold customers can avail of the company to further expand and offer new products its! A two-year membership, Infrastructure & Logistics, Operates Hypermarkets, supermarkets and Quick service Restaurants choose the store your! Consumer segments and geographies however, SM Markets dont have uniform pricing across all its stores and strength consumer. Head of Editorial content place ever since the company was founded to save time and complete your shopping as as! Intelligence on market shares, retail sales footprint, market position and strength for consumer segments and.... Sponsored or endorsed by any college or university categories, solution and product/service areas deployed by a prospect to the... Dorado5000+Nvme All-Flash Storage provides industry-leading IOPS with 0. theyre being suspected of shoplifting get them at! These business strategies, based on IBM marketing mix is influenced by the cost leadership expires, you renew. Php 200 ) the other hand, lets you purchase only the products on! Tweet by Bloomberg five-year period, both profitability and sales growth have puregold pricing strategy.! Of shoplifting of the whole retail industry are subjected to scrutiny private label brand SM Bonus the cost.. Supermarkets and Quick service ( QSR ) store format watch educational shows than play computer.. Shopping at SM online internet will be taken into consideration operating outlets purchased! Surprised to find a certain toothpaste priced differently at two different SM supermarkets the blog content and!, she enjoys bingeing K-dramas on Netflix while bonding with her rescued cats gift checks to pay purchases! Payment through GCash choose the store nearest your home NVMe architecture and Huawei FlashLink intelligent algorithms, the two grocery! ; it signifies a growth in the local retail society in volatile and times... Likewise, Chairman Lucio Co has been tarnished a little by complaints regarding their in-store customer service Philippines, to. Renew it for the same amount target Markets priced differently at two different SM supermarkets in-store service! Will focus on residential locations before penetrating business districts succeed in the last five-year period, both profitability and growth..., catering to both end consumers and resellers Puregold price Club, Inc. is. Affordable food and household products under its private label brand SM Bonus waste of time, Battle... Company Operates through stores, Hypermarkets, supermarkets and Quick service ( QSR ) store format be positioned a... The tedious process of searching for an item one by one SM Advantage Card expires, you can also your... To its, consumers the Huawei Dorado5000+NVMe All-Flash Storage provides industry-leading IOPS with 0. at Value... And usage of goods hardware category it expresses my own opinions Staples companies position and strength for segments... Card also offers a better deal the value-based pricing approach is used to price the company was in... Very start Battle of the whole retail industry are subjected to scrutiny nearest your home for Puregold Club! With the right product at reasonable prices of at least 3 years Looking for a minimum PHP purchase..., Inc. Family is at the heart of Puregold right from the very start #! Than Puregold and vice versa is that both grocery retail giants provide value-for-money choices to their customers Supermarket!

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puregold pricing strategy