Making Traditions (Whether You Mean To Or Not)

Memory Lane

We are the makers of memories! What are your best memories from high school? What stories do you retell when you go to a reunion or get together with your old classmates? Arguably, most booster clubs aim to make great memories, so I think it’s crucial that we try to put a finger on what made our own experiences stick with us over time. Sometimes experiences are memorable because of random events--spontaneous downpours, chance encounters, or the serendipity that sparks both romantic and … [Read more...]

Kill Bad Fundraisers

FlavorGraveyard

Sometimes fundraisers stop generating value. Good booster clubs must know when to kill them. Behind the Ben and Jerry’s ice cream factory lies a peaceful graveyard of discontinued flavors. Marked by grey headstones, they sit memorialized on a windswept carpet of fallen leaves. These ideas were put to rest after they ran their course, buried but remembered. For Ben and Jerry’s, the graveyard’s humor suits their quirky brand image, a kind of anti-corporate, self-deprecating humor engraved in the … [Read more...]