Music touches us, literally, cascading vibrations from our instruments and massaging meaning into the neuroreceptors of our brains. Music also touches us figuratively, bringing us together and helping us bond. Anyone who’s learned to play an instrument or sung in a choir understands this intuitively. Yet how can booster club leaders illuminate this value in the community and rally their support? One answer: put on lots and lots of concerts with large audiences. In an age when digital consumers … [Read more...]