Donor Retention: Your booster club’s priority in 2014

Man pledging loyalty

The numbers have come in, and they don’t look great for booster clubs and other nonprofits. Recent surveys on charitable giving have found that engaging new donors will become more and more difficult: Of the four generations surveyed, a majority in each group said they expected to give the same amount of money to charity in the coming year and to support the same number of charities. Seventy-five percent of boomers said they would support the same number of charities in 2013 that … [Read more...]