Sometimes fundraisers stop generating value. Good booster clubs must know when to kill them. Behind the Ben and Jerry’s ice cream factory lies a peaceful graveyard of discontinued flavors. Marked by grey headstones, they sit memorialized on a windswept carpet of fallen leaves. These ideas were put to rest after they ran their course, buried but remembered. For Ben and Jerry’s, the graveyard’s humor suits their quirky brand image, a kind of anti-corporate, self-deprecating humor engraved in the … [Read more...]