With booster club board members in mind, we recently began reviewing the strengths and weaknesses of social media platforms. As we researched tips and tricks for Facebook, Twitter, YouTube, LinkedIn, and others, we realize that there is some social media strategy that applies to all of them. Our response is this post on audience, account maintenance, administrators, and the age-old question of what to post. However, before we jump into the great things you can do with social media in booster … [Read more...]
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posted on March 13, 2014 by
YouTube for Booster Clubs
YouTube makes sharing video easy. Creating a YouTube account for your club, you can help showcase the work of participants, benefactors, and volunteers. Filming, editing, and posting videos takes time and energy but there’s a lot of low-hanging fruit -- simple videos that booster clubs can make. What’s great about YouTube is what’s great about online video in general. Ditto for what’s not so great. PROs Easy to digest. Videos grab attention in a way that an 800 word blog post with … [Read more...]
posted on February 27, 2014 by
LinkedIn for Booster Clubs?
LinkedIn is a professional networking site. For some, it’s just a place to post a detailed resume. For others, it’s a forum for discussion, especially related to job searching, business practices, and industry news. For booster clubs, LinkedIn offers a number of opportunities. It’s a good space to recruit for volunteers, and has a few lively discussion groups focused on booster clubs themselves. (We’ve been following discussions on AMP, the Association of Music Parents, as well as the Sports … [Read more...]
posted on February 20, 2014 by
Facebook for Booster Clubs
In many ways, Facebook is a lot like Google: an agglomeration of distinct social media services offered under the same big name. Facebook rebranded tools like websites, forums, blogs, and Twitter, incorporating them into one massive site. The end result is some slightly confusing vocabulary. The Internet, With a Different Name Both Pages and Groups can be used as a platform to share basic information, documents, and photos. They also act as web forums; a place for supporters to … [Read more...]
posted on February 14, 2014 by
30 Things to Tweet your Booster Club
You understand Twitter, you want to make it a part of your booster club's social media strategy, but you're hitting some writers block? Don't dismay, we've got a huge list of things to post. Photos of your participants doing things Rainouts Photos of sponsors and/or their business Playoff schedule Arch rival updates Articles about your club in the local paper or segments on local television Photos of volunteers doing things Updates on alumni (Did they get a music scholarship? … [Read more...]
posted on February 13, 2014 by
Twitter Lingo and Etiquette for Booster Clubs
What the #@”RT? With all of the signs, symbols, and jargon, Twitter can feel like a new language. Luckily, you only have to learn a few terms to effectively manage your Twitter account for a booster club or other small nonprofit. This post is a primer on the most essential ones, and has links to the more advanced stuff. See our previous post on Twitter for Booster Clubs. # (Hashtag) is a keyword that organizes content and codes conversations. On first glance, hashtags are just like blog … [Read more...]
posted on February 12, 2014 by
Twitter for Booster Clubs
You probably know that Twitter is a public texting service that distributes 140-character posts to subscribers*. Twitter has facilitated national protests and broken the 4th wall for Justin Bieber's fans (see the hilarious video at the end of this post). But you don’t have to be a revolutionary or a belieber to benefit from Twitter's speed and openness. Booster clubs whose members own smartphones can take advantage of Twitter’s lightning updates. Booster clubs might gravitate to Twitter for the … [Read more...]
posted on February 4, 2014 by
Should Your Booster Club use Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, etc?
So you want to use Social Media for your booster club... You connect through social media networks in your personal life, so why not use those tools for your booster club? Creating an account on Facebook, Twitter, LinkedIn, or any other social media feed is very easy. Yet maintaining those feeds efficiently for a small nonprofit presents a number of challenges. On the surface, it seems like the hardest part is choosing which platform (Facebook, YouTube, Pinterest) is most suitable for the … [Read more...]
posted on December 26, 2013 by
Passive Fundraising With Scrip: 5 ways to spread the word
Once you've set goals for your scrip fundraising campaign and have a clear understanding of where you’re headed, it’s important to think about how you’ll get there. There are many ways to promote your efforts, and with a long-term project like electronic scrip enrollment or scrip sales, it’s important to continually reach out to your supporters in new and unexpected ways. 5 ways to communicate your campaign: 1. Bide your time. Many boosters who sell scrip or participate in electronic scrip … [Read more...]
posted on December 23, 2013 by
Passive Fundraising With Scrip: 4 tips for setting campaign goals
Though electronic scrip fundraising is more passive than selling traditional scrip, some initial legwork is required to get your fundraising campaign off the ground. To ensure your club’s scrip efforts start strong and maintain their momentum into the future, it is important to have attainable goals and a clear plan for achieving them. First, set your target. You want to be sure you have realistic expectations of how your scrip donations will contribute to upcoming projects. If you are … [Read more...]
