Despite falling unemployment rates, the job market in the U.S. still looks bleak for many. Some attribute this to high numbers of “discouraged workers” — those recently out of work who have, for whatever reason, temporarily given up on finding a new job. Disheartening as this may be, it presents a valuable opportunity for your booster club and the “discouraged” (or the recently retired, on maternity leave, changing careers, going back to school) to work together for mutual gain. In a recent … [Read more...]
Archives for January 2014
posted on January 28, 2014 by
Fundraising Spotlight: #GotTurf?
In Southern California, one high school booster club has taken on an ambitious task. The Scorpion Athletic Booster Club (SABC) in Camarillo began fundraising this fall for their Turf Field Project, a $1.7 million plan to install artificial turf on the Camarillo High School athletic field and resurface the track. While not alone in the scope of their donation, the SABC is one of a small number of booster clubs that have taken on projects of such size. In December, we discussed the club’s first … [Read more...]
posted on January 23, 2014 by
Donor Retention: How active commitment leads to long-term loyalty
This one may seem like a no-brainer, but it’s important to work to inspire active commitment in your supporters. Donors who are actively committed care beyond just a sense of obligation — these are not the people who give once a year to out of a sense of guilt. Actively committed supporters care about the club’s future, and very clearly see their own part in it. Fundraising expert Adrian Sargeant breaks the drivers of active commitment down into three parts: trust, concept of risk, and … [Read more...]
posted on January 21, 2014 by
Donor Retention: Identification as a driver of loyalty
Booster clubs often focus on the basic ties between their supporters and the club — having a child at the school, being a former member of a team or club. Studies continually show a strong connection between donor loyalty and identification with an organization. However, some studies have found that a basic connection — being a parent of a student, for example — isn’t enough to inspire loyalty (or donations). Rather, communities of participation, based on a supporters’ active participation, … [Read more...]
posted on January 16, 2014 by
Donor Retention: Are your supporters really satisfied?
One hundred and fifty fundraisers attended a 2012 talk on donor loyalty where they were asked to raise their hands if they'd ever conducted a donor satisfaction survey. Not a single hand went up. Though it's often overlooked in the rush to attract new supporters, donor satisfaction is key for nonprofits in inspiring loyalty, and it’s more complicated than you may have thought. In customer service, a buyer’s satisfaction can be measured in the comparison of the expected service to that which was … [Read more...]
posted on January 13, 2014 by
Donor Retention: Your booster club’s priority in 2014
The numbers have come in, and they don’t look great for booster clubs and other nonprofits. Recent surveys on charitable giving have found that engaging new donors will become more and more difficult: Of the four generations surveyed, a majority in each group said they expected to give the same amount of money to charity in the coming year and to support the same number of charities. Seventy-five percent of boomers said they would support the same number of charities in 2013 that … [Read more...]
posted on January 9, 2014 by
Should Sugary Drinks be Banned in Fundraising?
New USDA Rules Restrict Sugary Drinks and Snacks Say goodbye to sugary snacks and drinks between classes! This is the last semester before USDA rules will restrict snack sales during school hours in public schools across the country. These include traditional junk food like chips and sodas, as well as more subtle sugar-containing beverages, like Powerade and Gatorade. Some states, such as California, had already banned these drinks in a piece of legislation that would have kicked in this fall. … [Read more...]
posted on January 6, 2014 by
Locker Room Technology in a Post-Shower Era
Socially Awkward? Decades ago, showers were a required part of PE. Now, they’re an afterthought. Most athletes leave the locker room covered in their sweat—and others’—all the way home or, worse, all the way through class. "In all the years I've played football, I've never seen anyone shower in the locker room," said high school football player Joe Eason, in an interview with the Sun Sentinel. "I just don't feel comfortable around all of those people.” While locker room showering has … [Read more...]
posted on January 1, 2014 by
New Year’s Resolution: Say Thank You All Year Long
When family gathers over the holidays, childhood memories are often shared as well as more recent anecdotes from daily life. My sister recalled an exchange with an older kid from the neighborhood where she had reminded the person to say "please", to which she received a response of, "PLEASE is for inside, GIMME is for outside." Decades later she still remembers it clearly. And fondly!? Her 6 or 7 year old self had felt flattered that the big kid was taking her under his wing to show her … [Read more...]
